One of the things I missed the most about attending 2020 SXSW (due to cancellation by City of Austin) was doing media coverage on the #futureoffood and how we will be eating in 10 years and beyond.
Also, the focus of my lifestyle brand is clearly on an urbane way of living: I'm literally obsessed with the migration towards city centers. The International Organization for Migration in 2015 estimated that around 3 million people are moving to cities every week. Approximately 54% of people worldwide now live in cities, up from 30% in 1950.
This means that from a lifestyle perspective, there will be a continued need for companies who are creating solutions for how the majority of us will be living in the future.
Two brands have/are creating solutions for how the urbanite will be growing vegetables and herbs: Gardenuity and FarmShelf.
Gardenuity Co-Founder Donna Letier says it best: "Our mission is simple- we make gardening accessible to everyone."
Gardenuity does this by creating gardens that can literally be grown in their signature black bag that can be placed any many sized homes, but especially tiny balconies in urban cities.
That may already be impressive but even more cool, Gardenuity creates specific bag gardens depending on what you will using the herbs/plants to make.
These are my favorite garden bag options:
And don't forget that Gardenuity also offers a one-time payment subscription service that takes all the guess work out of growing your seasonal herbs. Brilliant.
FarmShelf is innovating the way #urban homes and businesses (from restaurants to office buildings) around the world will have the ability to grow greens and #herbs (from a choice of over 40 options). Insert seedpods and crops grow 3x faster than outdoors.
My focus is on the Farmshelf as a home solution. Farmshelf automates the hardest parts of growing a garden and with it's fast growing shelving unit can produce pounds of fresh produce per week. When you consider the costs and savings, it will be a major competitor for urbanites who frequently buy fresh herbs and produce at farmer's markets or pricey grocery outlets such as WholeFoods.
And the best thing is you can grow as much or as little produce as you need without wasting like when you buy normal store bought produce—you harvest only what you need while the rest keeps growing.
Here’s a typical week:
- 8 heads of lettuce (ex: Romaine, Bibb, Butter)
- 8 bunches of herbs (ex: Basil, Chives, Parsley)
- 8 bunches of greens (ex: Kale, Arugula, Mustard)
This is pure brilliance in innovation that also lessens waste, adds nutrition options AND saves money for people like me who frequently shops at weekly #farmersmarkets!