Who is Winning the Pandemic's Digital Lifestyle Retail Race?
As Pier 1 just announced it's permanent closing, another once preeminent brand that has lost it's luster in modern consumerism, I was curious which lifestyle retailers are winning in the digital landscape during our pandemic times (excluding the obvious Big 3: Amazon, Walmart, Target).
Here are the numbers I ran according to website metrics for April, 2020 (and the brand's month over month change):
What does this mean from a lifestyle brand perspective?
* USA based companies are dominating global shopping
* Sephora (with it's over 41% website visit increase in one month smack dab in the middle of the pandemic) shows that even despite a world catastrophe, beauty will always be a powerful category with women
* Gap appearing in the top 5 is indicative of many consumers shopping with the mentality of "Essentials"