Spring is in the air and it has me thinking differently about the elegance and the fragrance of roses!
Let's be clear: I have NEVER liked rose fragrances!
What has me going to roses for my (re)newed Spring Fling: two modern brands that come from your traditional heritage of roses: India Hicks and AERIN Rose Collection for Estee Lauder!
These two brands with traditional American and English heritage backgrounds have remixed and remastered how the essence of rose can be youthful and modern without losing the timelessness of tradition.
India Hicks (IH) created an entrepreneurial lifestyle brand two years ago that includes a scent reminiscent of her English heritage: English Rose.
The IH version of English Rose is actually very youthful! When I first smelled it, I wasn't sure but now I'm convinced that she has somehow captured a note of modernity in what is very well known as an English flower loved by (normally) people who are older.
At trunk shows I have been surprised at how many millennial have responded positively to the scent!
And when I have worn it to test how it smells while out running my errands and going in between appointments, men has commented on how feminine I smelled...yasss! Just sayin'...
If you are not yet ready to purchase an IH full scent, the best thing ever is to get it in other offerings: a rollerball, body wash or hand lotion.
OR, if you want to go for it and treat yourself to ultimate luxury, you won't be disappointed in the India Hicks Serious Affair English Rose Gift box that includes: body wash, body lotion, rollerball and natural sea sponge! It's all included in the IH gorgeous linen colored gift box ready to spoil yourself (or someone you want to spoil themselves).
Aerin Lauder of AERIN recently hosted an elegant dinner featuring her new rose spring fragrances, which consists of three scents from her favorite flower: Garden Rose, Linen Rose, and Bamboo Rose
Garden Rose: Garden Rose Eau de Cologne takes you into the English countryside, filled with the irrepressible scent of wild roses. Lively, lush and free spirited. This fresh floral rose scent opens with the natural green notes of Geranium wrapped around the fresh floralcy of Rose Bouton Sauvage. We capture the irresistible spirit of the English garden rose, blooming boldly in the sun, enhanced with the smooth warmth of Sandalwood and Amber and softened by Musk.
Linen Rose: Linen Rose Eau de Cologne is a floral amber rose that evokes the joy of a relaxed, casual day at the beach, with cool white linen sundresses and sun-kissed roses. Its modern, effortless and free-spirited scent captures the pure simplicity of a rose touched by the salty-cool ocean breezes, open to the sea, sand and sky.